game guru is Amy Jo Kim, Ph.D., a social game designer who’s worked on Rock Band, The Sims, eBay, Netflix, Ultima Online, Lumosity, MetroGirl, and there.com

game guru is Amy Jo Kim, Ph.D., a social game designer who’s worked on Rock Band, The Sims, eBay, Netflix, Ultima Online, Lumosity, MetroGirl, and there.com

1. Know who’s playing – design for their social style

2. Build Positive Emotions (PERMA) into your core activity loop – more about PERMA and it’s relationship to learning on the next page

3. Build a system that’s easy to learn and hard to master

4. Design for Onboarding (Tutorial), Habit-Building (Grind), and Mastery (Elder Game)

5. Use Progress Mechanics to “light the way” towards learning and mastery

6. As players progress, unlock greater challenges and complexity

7. Deliver intrinsic motivations like Power, Autonomy and Belonging

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